Better men get better women. They do that by building the "Big Four". Deserving what you want is the end result.

The premise is that if we do the necessary self work to become the best possible version of our authentic "Big Four" selves, then we are more likely to attract the kind of partner we want...either for the short- or longer-term. That is, the better we become in all facets of our lives, the greater the likelihood that the person we're most attracted to will be attracted to us in return.

Note this bypasses all the victimhood rants, "redpilled" blame games, and other fear-based concepts. Having earned the right to deserve is elegantly bulletproof in its efficacy.

There's a surprising, perhaps unexpected bonus to deserving what we want. In addition to simply increasing the number of MOTOS (Members Of The Other Sex) attracted to us, deserving what we want almost guarantees we will be thrilled with the MOTOS we start attracting. After all, as our best authentic selves, we'll most certainly be attracted to the ones who are looking for someone like us.

As basic, foundational and sensible as the philosophy sounds, "Deserve What You Want" is not the prevailing mindset in the world of mainstream dating and relationship advice. In fact, it's downright disruptive. Given the rise of purely transactional relationship mindsets, most other outlets tend to "feed the disease", promoting self-centered relationship strategies that many want to hear.

Ultimately, however, "Deserve What You Want" works so well because it accurately represents the reality of two people being involved in any relationship, both partners having legitimate needs. Not only does an attitude of offering a partner value in the relationship attract more MOTOS, it actually results in the greater, deeper satisfaction of being in a truly connected partnership.

And of course, when two people who genuinely deserve what they want therefore forge such a relationship together, it's a mutually-beneficial one, a holistically healthy one, attraction is stronger, and it's far more likely to go the distance.

Importantly, although originally applied to dating and relationships, deserving what one wants is mission-critical across all social hierarchies, including our circle of friends and our professional ventures.

Generally speaking, consider how there really are only two ways to get what one wants. You can get there by being a better "Big Four" man, or through the smoke and mirrors of fraud, trickery or even brute-force coercion. While the latter is a house of cards that is likely to collapse, deserving what you want endures without fear, drama or guilt.