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By now you’ve noticed that X & Y Communications is way different than anything else out there. Here’s why…

“If you are like me, you already sense that you’ve just got to BE the best partner possible in order to GET the best partner possible. Otherwise, the only real-world alternative (at best) is to ‘settle’ for a partner who disappoints you–and vice-versa. Millions of people live this kind of unhappy existence, drowning in pornography or soap operas in a weak attempt to vicariously live a dream which they have squandered. Knowing that real fulfillment is possible in a relationship, my passion is to help you make sure you are not one of the untold masses who ‘settle’.” — Scot McKay

Sure, there’s a lot of advice out there coming from any number of “dating gurus”. While there’s plenty of good information to be found, much of it seems to focus on the negative aspect of dating. It’s hard to find a book about dating that doesn’t tell us to get over bad relationships, accept that rejection is part of life and / or the ever-popular “stop being picky”.

Here at X & Y Communications, there’s a more positive focus.

Instead of learning to deal with bad relationships and / or a high percentage of rejection, it’s a much
better idea to go about minimizing (if not eliminating) the probability of having to endure that sort of stuff at all. That’s what the concept of deserving what you want is all about.

Discover how to become the most attractive man or woman you can be. When you start acting on that principle, your dating life becomes vastly more enjoyable and your options infinitely more desirable.

Do you believe that quality is much more important than quantity? There are plenty of resources out there designed to help you “pick up” and perhaps have sex with as many people as possible. While we’re sure some of those tactics work, we’re more interested in helping you learn to attract the highest-quality long term partner possible.

It’s a fact: The very sharpest of those whom you’ll invite into your life would never, ever let themselves fall into the trap of purely rote techniques and canned tactics.

We’ve yet to find anyone else out there with such a focus, yet our research demonstrates that most single adults would much rather find one amazing life partner than an endless string of one-night stands. If that describes you, you’ve finally found someone else who “gets it”.

Interestingly, X & Y Communications is also one of relatively few dating resources out there that speaks to both men and women.

With a character-based approach, there’s no need to keep secrets from the opposite gender (whichever gender that is).

We use our real names. We show our faces. And yes, we pick up the phone when you call.

There’s no reason to be “underground” because what we talks about works for the benefit of both genders. No manipulation, no empty promises.

Men who are successful with women could use a world full of more women who are successful with men, couldn’t they? And the opposite is equally true.

So talking together about what can make that reality is a two-way conversation, the way it should be.

Another unique aspect of who we are is, well, who we are.

Since most of us in this world aren’t exactly God’s gift to Brad Pitt and Angelina Jolie, information about dating success is always more poignant when coming from people who once lived through normal, typical dating difficulties (and maybe even some atypical ones in our case).

When an average, ordinary person achieves success in the dating world that is wildly, extraordinarily above “average”, that’s when we can know there is something valuable there to be applied to our own lives.

If that’s the kind of track record that’s important to you, then you’ve just found it.

You’ll also find fresh, groundbreaking topics covered. Nobody else has ever presented dating advantages for men of shorter stature.

Similarly, Cook For Your Date is the world’s first complete toolkit for making a perfect dinner for two happen at home.

How To Manage Your Wildly Successful Dating Life is the first book ever written for people who are already successful at dating. Even if you are not yet there–but would like to be–this book is for you.

X & Y Communications also produces the Power Sessions and Keys To Bliss audio series for men and women respectively, which are light years beyond any other monthly program of their type.

To take a look at the rest of the comprehensive portfolio of multimedia programs offered for both men and women, definitely browse the store anytime.

Nobody gives out more FREE stuff than X & Y, Communications either. From the weekly newsletters to special reports we extend to you some of our most powerful, actionable tips and ideas at absolutely no charge.

That holds true for our five different podcast shows also. You can subscribe to any or all of them for free.

If you’ve noticed that other dating advice out there tends to appeal to a low common denominator of “trashiness”, you’ll also notice that we keep things clean around here. Presenting the message with class is a high priority.

We can’t wait to do what we can to help make your dating life as fulfilling for you as ours has been for us. And by all means, please send us your “high-quality problems” and especially your success stories.

By the way, you can always Skype us for free worldwide, call us on +1-210-260-6400 (GMT -6, Central Standard Time) or e-mail us at You’ll find that our approachability and availability also set us apart.

Have questions? We’ve got answers!

Drop us a note to find out more

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Scot and Emily McKay

Scot and Emily McKay are professional dating and relationship coaches, authors and podcast hosts. Together they founded X & Y Communications in San Antonio, TX, which focuses on equipping and empowering men and women who want to go from good to great in their relationships.

They reach over 300,000 people all over the world through their newsletters, podcasts and social media. They are the authors of ten books between them, including four Amazon #1 bestsellers, and have been featured by over 400 media outlets worldwide.

Both Scot and Emily are Traveler’s Century Club members, having explored well over 100 countries together, often with their four children. Their travel blog and podcast can be found at